<aside> 💡 Succeed fast by guessing less.

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Why it is important to do research (5)

Software design is developing a solution for a a lottery-like collection of variables. You can guess your way to what your users want, or you can do user research.

Buffer found itself in financial turmoil because they had invested themselves in several projects that were not rooted in what their customers actually wanted.

Guesses

1. Are expensive
2. Put you at a competitive disadvantage
3. Guessing is arrogant

Tips for surveys

Tips for effective surveys (14)

1. Identify what success looks like
2. Keep them short and sweet
3. Randomize question order to de-bias
4. Allow room for open-ended responses
5. Test & revise before going live

Consider sending an automated survey after a touchpoint